Company Blog

News – Just a few days after the launch more than 2,000 bloggers and “Social Media Lovers” have joined our Social Affiliation program, with products being sold through simple sharing actions on Social Media such as Like, Tweet, Pin, +1, etc. Interest in this innovative project had been widespread and it represents a milestone in Blomming’s path. Take a look at our press release below for more information, or join the program here.

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On the opening day of the Social Media Week, Feb. 18th, 2013, Blomming hosted a panel about Social Commerce and announced the new Social Affiliation feature. More news to come. Here’s the video recording of the panel (53 mins, in Italian). 

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Mark your agenda! Blomming will be hosting a panel about Social Commerce during Social Media Week, in Milan, Italy. In that occasion the Social Commerce startup will also do an important announcement for “Social Media Lovers”, meaning all users that uses Social Media, and especially bloggers and online publishers. If you want to be informed about our developments, feel free to sign up here.

It is an honour for us to have a panel of prestigious guests: Francesco Tombolini is CEO of  Jeckerson, the famous fashion brand, and will talk about their Facebook Shop; Federica Ianiro is Southern Europe Territory Manager of SocialBakers, a company that is very well-known for their monitoring and analysis tools of Social Media and especially Facebook; Francesca Masoero, co-founder of STREAM!, a new women magazine about innovation and creativity. Alberto D’Ottavi, Blomming co-founder and CMO, will be hosting the event and will present the news.

Information about the event can be found in this page – in Italian, for now.  English will follow soon. A link to the live streaming will be available here.

Blomming adds another relevant tile to its pervasive Social Commerce strategy: a mobile application for iPhone. Available for download on the iTunes App Store at this link (in English, see below for other languages), this first release allows a complete browsing of the more than 200.000 products on catalogue and a fast and reliable mobile shopping experience, totally integrated with the Social features that you have on the platform. A new selling point for the more than 16.000 Shops than have chosen Blomming to sell on blogs, websites and Facebook pages, in addition to Blomming itself. 

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The year of the real start. We at Blomming will remember the 2012 in this way. Having received the €1.3Mln investment on July, 2012 (read the press releases, one and two), the staff has grown from four to ten people at the beginning of September already, and some marketing spending has begun. This has been made on international markets only, and gave an impressive boost to the growth. On Dec., 2012, the number of Shops opened was above 13.000 – they were 10.000 at the end of October. During the last month of the year we sold a number of products that was 700% bigger than in the same month of the previous year. Overall, in terms of subscribers, the 2012 growth against the 2011 has been better of a +500% rate. At the end of Jan., 2013, the number of  online Shops powered by Blomming crossed the 16.000 mark, while the products on sale are now more than 200.000.

Portuguese is usually listed as the 7th most spoken language in the world, the 3rd most spoken language in the western hemisphere, and the most spoken language in the southern hemisphere. Well, we had to help them, too, to sell online! That’s why we just added Portuguese to our browsing languages, along with English, Spanish and Italian. Here’s the full release:

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Blomming is a Chameleon and, of course, adapts itself to the contest. The Embeddable Shop is a simple yet very powerful feature that allows everybody to build a complete E-Commerce system on her or his own website. In a personalized way: you can change colors, styles, fonts, etcetera, in order to preserve and enhance your own identity and online brand. A lot of Blomming Shops are using it. Here’s a gallery of some of them.

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Two new features in the last release of Blomming. In order to make the share easier and more productive when you are on Facebook, now you can link directly to a product page within your Blomming Facebook Shop. And, when you are creating a new product page, now you can upload more than one image at once, also using a new drag and drop feature. Please note: now the minimum width or height of the image file is set to 640 pixels, in order to have a better looking listing. Here are the details. 

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A significant achievement for Blomming: in october we crossed the milestone of 10.000 Shops. The faster growth is due to the first results of the investments on the product and international expansion. Following you can find the official press release. 

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We’re happy to say that, following the agreement signed last July, Jeckerson, leading Italian fashion brand, has officially opened its Facebook Shop, powered by Blomming. The Jeckerson press release can be found here. To visit their Facebook Shop you can click here.

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